Elbeville – The Circle of Holistic Nutrition
Industry
Pet food
What we helped with
Strategic Brand Development, Brand Identity, Design Strategy, Packaging Design, Desktop Publishing, Key Visual, Design of supporting visuals, Web design template
Creating a brand from the ground up
Elbeville is a brand new ultra-premium dog food brand, built entirely from scratch. Starting with strategic positioning, we proceeded to develop the complete visual identity, including the packaging design. Our goal was to introduce a new player into the market that combines natural nourishment with a wild soul.
At the heart of the design lies a circular device, representing the holistic nature of Elbeville’s recipes. Each ingredient is interconnected and comes a full circle to contribute to the overall vitality and health of the pet. This acts as a visual anchor across all of the brand touchpoints.
The visual identity combines refined simplicity with natural authenticity. The muted colour palette, drawn from the hues of raw nature, evokes purity and a natural origin.
The typography and composition are deliberately calm, giving space for the product’s story and premium positioning.
The holistic natural theme permeated every stage of the process, starting from strategic brand positioning and naming, to visual identity development and packaging design. The result is a brand that confidently stands out in the ultra-premium pet food segment: holistic by philosophy, distinctive by design, and premium in every detail.
