Shelma feline quality
Industry
Pet food
What we helped with
Brand Development & Strategy, Naming, Brand Identity, Brand Design, Portfolio architecture, Packaging Design, Photography & Styling, Desktop Publishing
Every domestic cat has a piece of the beast in him.
This idea defined a comprehensive strategic and creative solution for a new, upper-mainstream brand of a groundbreaking portfolio of high-meat cat food. Hence, the brand naming playfully works with the English translation of the word "beast".
The broadly adaptable design architecture of the portfolio allowed for both the dry and wet segments to be covered and then expanded into the increasingly popular snack segment.
Five years after its launch in the Czech Republic, Shelma is a mega-successful brand in many European markets. In Germany, it won the Bestseller award for the fastest growing brand on the market in 2023.
