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Summer vibe with Amundsen and AI

Industry
Spirits

What we helped with 

Packaging Design, Key Visual

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The Amundsen Summer Edition was the culmination of a collaboration between our design studio and cutting-edge AI technology.

It started with the question: “What would Amundsen’s dogs do for the Summer holiday?”

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So we created a series of AI-assisted illustrations that was turned into Vodka labels and 

a Key Visual, rolled out across multiple forms of media.