A fusion of fantasy
Industry
Hot Beverages
What we helped with
Design Strategy, Packaging Design, Naming
Pickwick Fruit Fusion Spices
To reclaim its leading role in the fruit tea segment, Pickwick set out to create a new sub-range that could rival the emotional and occasion-based concepts of competitors. The challenge was clear: design three distinctive blends—Magic Spicy Orange, Warm Apple Pie, and Vanilla Plum Delight—that would stand apart from the existing Fruit Fusion line while evoking warmth, tastefulness, and emotional connection.
Our task was to craft packaging that signals a new world of “Fruit Fusion Spices,” balancing appetite appeal with a cozy, indulgent atmosphere—making the teas irresistible not only in winter but all year round. The result is a range that re-energizes Pickwick’s fruit portfolio and reinforces the brand’s relevance in its most important market segment.
