A little provocative brand shift.

For the leading sparkling wine brand Bohemia Sekt, the launch of the Ice range was a revolutionary achievement. It took a much more pronounced step in the moments of consumption towards informal occasions, exactly in line with the behaviour and needs of the target group.

The unusual and slightly cheeky design of the rosé variant responded to the brief's requirement to clearly differentiate the variants and went one step further - segmenting the two Ice range propositions for customers with different personalities.

The uniqueness of the technological solution with holographic foil complemented by sub-brand print effects.